Agency

The main objective of the long-term cooperation is to implement the communication strategy of the Centropol brand, consolidate its position among the top six energy suppliers on the Czech market and expand its customer base. Ogilvy will provide integrated marketing services for Centropol, from brand strategy and campaigns to communications support for acquisition and retention activities.

Dita Stejskalová, who co-founded Ogilvy Public Relations in the Czech Republic in 1994 and is also a minority shareholder in Ogilvy, will focus in her new role on developing business potential across the agency's expertise and finding new business opportunities in the market.

The main objective of the long-term cooperation is to promote a positive perception of the Moser brand. In addition to product PR, the cooperation will also include corporate communications to address current issues in the glass industry. Ogilvy will also provide communications support for Moser's participation in art and design fairs at home and abroad.

Matej Paluš joined Ogilvy from Triad Advertising and as Account Director, his main responsibility is to lead and develop the 15-person agency team in Ticino. As the main partner and contact for client communications, he is primarily responsible for monitoring the effectiveness of the collaboration.

In her article, Žaneta discusses what fame is in marketing terms and why brands should pay attention to it. She also explains which four aspects, according to Paul Feldwick, a brand should pay attention to if it wants to at least try to achieve "fame".  

In his article, he uses examples from the Czech environment and his own ideas on how to use five selected principles of brand activation that are rather rare in practice.

Three quarters of Generation Z representatives have different values from previous generations and are more interested in sustainability and environmental friendliness. And that's exactly what they want from brands: they demand engagement beyond their business and an interest in timely topics that resonate in society.