In her article, Žaneta discusses what fame is in marketing terms and why brands should pay attention to it. She also explains which four aspects, according to Paul Feldwick, a brand should pay attention to if it wants to at least try to achieve "fame".
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In his article, he uses examples from the Czech environment and his own ideas on how to use five selected principles of brand activation that are rather rare in practice.
Three quarters of Generation Z representatives have different values from previous generations and are more interested in sustainability and environmental friendliness. And that's exactly what they want from brands: they demand engagement beyond their business and an interest in timely topics that resonate in society.
From Ogilvy, which is a partner of the event, will be one of the keynote speakers at the conference - Jakub Hodboď, Global Head of Strategy, Ogilvy Social.Lab.
Zuzana Kabelková, Strategy Director, will write about how business interacts with "big societal ideas and movements". She will focus on how to connect seemingly unconnected spheres, expertise and groups of people to make maximum impact.
Kim Hofmanová, CSR Consultant & Strategy Planner, will publish articles on CSR, a topic close to her personal heart.
"While we are fighting for our freedom and relief for our proud nation, I am working hard on a plan to ensure a prosperous future for Ukraine. The Advantage Ukraine initiative invites foreign investors and companies with vision and courage to join us, and we will offer unique growth opportunities to the world's best companies.
The Advantage Ukraine initiative, which brings together the Czech, Ukrainian and Polish agencies of the WPP Group and the Ukrainian government, aims to highlight the diverse expertise, talent, and potential for investment across a range of sectors, from agriculture to technology and education to the creative industries.