Agency

The selection process was a two-round procedure and six invited agencies took part. The main subject of cooperation is to support the brand and strategic brand themes in the field of PR and communication and to set up or strengthen dialogue with key media and other stakeholders. Priority will be given to focusing on thematic areas such as healthy lifestyle, sustainability, customer access, women's health and generally boosting women's self-esteem.

From December, Adam Špina will head the strategy and consulting team. He joined Ogilvy in October last year and has held the position of Strategy Director, where he supervised the largest clients and actively participated in the development of new business. In his role as head of the strategy team, his priority will be to create an integrated offering including the use of other agency expertise (especially PR, social and customer experience) and to streamline strategic processes with the involvement of artificial intelligence.

In addition to Ogilvy, three other agencies participated in the tender. All the participating entities were asked to present their own assessment of the situation on the Czech real estate market and the current communication of Českomoravská Nemovitostní, including a comparison with the main competitors, and to develop a PR strategy, a publicity plan and a proposal for communication channels and topics for a period of one year.

"Time is one of the most powerful and effective tools marketers can use. However, brands are missing out on the psychology of time, whether it's not knowing what time of day customers are most receptive or how we can inspire our future generations to care for their future," says Dan Bennett, Behavioural Science Lead at Ogilvy UK.

A recording of the full festival day can be found here.  

Last year we prepared many interesting campaigns and projects for our clients. You can watch a selection of the most interesting ones in a one-minute video clip.

"I am very positive about the first edition of Ogilvy Nulťák. A great bunch of people interested in advertising came together - they radiated positive energy and were all eager to learn new information. The Zero is not just about learning, it is also about networking. The fact that the students met outside of the workshops was also great feedback for us. I'll never forget the time I received an email from one of the participants inviting me to a laser tag game they all went to together.

Ogilvy will provide Budějovický Budvar with integrated marketing services, from the development of communication concepts and creative brand solutions to the implementation of non-traditional advertising formats. An important role in the communication will be played by the brand profiling in the context of the direct customer experience.