Last year we prepared many interesting campaigns and projects for our clients. You can watch a selection of the most interesting ones in a one-minute video clip.
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"I am very positive about the first edition of Ogilvy Nulťák. A great bunch of people interested in advertising came together - they radiated positive energy and were all eager to learn new information. The Zero is not just about learning, it is also about networking. The fact that the students met outside of the workshops was also great feedback for us. I'll never forget the time I received an email from one of the participants inviting me to a laser tag game they all went to together.
Ogilvy will provide Budějovický Budvar with integrated marketing services, from the development of communication concepts and creative brand solutions to the implementation of non-traditional advertising formats. An important role in the communication will be played by the brand profiling in the context of the direct customer experience.
"As one of his business partners, we regularly follow the exciting story of a Czech-Slovak e-commerce entrepreneur through customer research. In addition to the bureaucratic burden and considerable initial financial investment, we know that marketing is one of the challenges for which he does not have sufficient knowledge or capacity.
The main objective of the long-term cooperation is to implement the communication strategy of the Centropol brand, consolidate its position among the top six energy suppliers on the Czech market and expand its customer base. Ogilvy will provide integrated marketing services for Centropol, from brand strategy and campaigns to communications support for acquisition and retention activities.
Dita Stejskalová & Václav Rambousek
Dita Stejskalová, who co-founded Ogilvy Public Relations in the Czech Republic in 1994 and is also a minority shareholder in Ogilvy, will focus in her new role on developing business potential across the agency's expertise and finding new business opportunities in the market.
The main objective of the long-term cooperation is to promote a positive perception of the Moser brand. In addition to product PR, the cooperation will also include corporate communications to address current issues in the glass industry. Ogilvy will also provide communications support for Moser's participation in art and design fairs at home and abroad.
Matej Paluš, Account Director
Matej Paluš joined Ogilvy from Triad Advertising and as Account Director, his main responsibility is to lead and develop the 15-person agency team in Ticino. As the main partner and contact for client communications, he is primarily responsible for monitoring the effectiveness of the collaboration.
"Marketing and advertising, like most industries, is facing a shortage of new talent. At the same time, when we interview people, we find that although they are interesting in terms of their personal motivation, they do not have the necessary experience or skills for the role. They also often have little idea of what it is like to work in an advertising agency and find it difficult to assess whether they would be attracted to the environment. That's why we've developed the new Ogilvy Zero training and career programme.