Agency

"As one of his business partners, we regularly follow the exciting story of a Czech-Slovak e-commerce entrepreneur through customer research. In addition to the bureaucratic burden and considerable initial financial investment, we know that marketing is one of the challenges for which he does not have sufficient knowledge or capacity.

The main objective of the long-term cooperation is to implement the communication strategy of the Centropol brand, consolidate its position among the top six energy suppliers on the Czech market and expand its customer base. Ogilvy will provide integrated marketing services for Centropol, from brand strategy and campaigns to communications support for acquisition and retention activities.

Dita Stejskalová, who co-founded Ogilvy Public Relations in the Czech Republic in 1994 and is also a minority shareholder in Ogilvy, will focus in her new role on developing business potential across the agency's expertise and finding new business opportunities in the market.

The main objective of the long-term cooperation is to promote a positive perception of the Moser brand. In addition to product PR, the cooperation will also include corporate communications to address current issues in the glass industry. Ogilvy will also provide communications support for Moser's participation in art and design fairs at home and abroad.

Matej Paluš joined Ogilvy from Triad Advertising and as Account Director, his main responsibility is to lead and develop the 15-person agency team in Ticino. As the main partner and contact for client communications, he is primarily responsible for monitoring the effectiveness of the collaboration.