Agency

From Ogilvy, which is a partner of the event, will be one of the keynote speakers at the conference - Jakub Hodboď, Global Head of Strategy, Ogilvy Social.Lab.

Zuzana Kabelková, Strategy Director, will write about how business interacts with "big societal ideas and movements". She will focus on how to connect seemingly unconnected spheres, expertise and groups of people to make maximum impact. 

Kim Hofmanová, CSR Consultant & Strategy Planner, will publish articles on CSR, a topic close to her personal heart. 

The Advantage Ukraine initiative, which brings together the Czech, Ukrainian and Polish agencies of the WPP Group and the Ukrainian government, aims to highlight the diverse expertise, talent, and potential for investment across a range of sectors, from agriculture to technology and education to the creative industries.

In addition to Ogilvy PR, the three-round tender, which took place in February and March, was attended by leading PR agencies with relevant experience in the field of public relations. "The form of the tender was quite atypical for us, as we solved the case study with the team on the spot within the time limit immediately after we were informed of the assignment," explains Václav Rambousek, Account Director at Ogilvy PR.

Today, brands are in a difficult situation – they have to fight for their place in the sun on more fronts than ever before. The customer is much more demanding than before, so to stand up, they have to really deliver what they promise. "We were interested to see which of the brands on the Czech market actually have a real impact on people and their lives. We focused on which brands can surprise in a positive sense and deliver memorable experiences – and because of that, they have a place in the minds of customers.

Vanda Zdvihal manages a 20-strong client team and is primarily responsible for setting up cooperation with the client on a process and personnel level, as well as setting up processes within the team, its management and development.

Ogilvy Czech Republic is in close contact with the Ukrainian office and is coordinating the efforts of Ogilvy offices in the CEE region to offer maximum assistance and support, including helping Ukrainian colleagues and their families who decide to go to the Czech Republic to establish a base or by offering a place to stay.