Agency

In addition to Ogilvy PR, the three-round tender, which took place in February and March, was attended by leading PR agencies with relevant experience in the field of public relations. "The form of the tender was quite atypical for us, as we solved the case study with the team on the spot within the time limit immediately after we were informed of the assignment," explains Václav Rambousek, Account Director at Ogilvy PR.

Today, brands are in a difficult situation – they have to fight for their place in the sun on more fronts than ever before. The customer is much more demanding than before, so to stand up, they have to really deliver what they promise. "We were interested to see which of the brands on the Czech market actually have a real impact on people and their lives. We focused on which brands can surprise in a positive sense and deliver memorable experiences – and because of that, they have a place in the minds of customers.

Vanda Zdvihal manages a 20-strong client team and is primarily responsible for setting up cooperation with the client on a process and personnel level, as well as setting up processes within the team, its management and development.

Ogilvy Czech Republic is in close contact with the Ukrainian office and is coordinating the efforts of Ogilvy offices in the CEE region to offer maximum assistance and support, including helping Ukrainian colleagues and their families who decide to go to the Czech Republic to establish a base or by offering a place to stay.

Martin Halaxa leads the creative team at Ogilvy, which develops above-the-line communications, integrated campaigns and all in-store communications for the Tesco brand in the Czech Republic, Slovakia and Hungary. He started in advertising as a copywriter and idea maker, later he was a creative director at Peppermint and Havas agencies.

As Marketing & Media wrote, WPP's team of 30 agency representatives from Ogilvy, VMLY&R and Wunderman Thompson outperformed its competitors in all seven areas evaluated.

Ogilvy Study: Marketing Communications to Generation Z is available here, including an infographic.