People

He presented selected PR campaigns for Bonduelle and Microsoft clients and used case studies to explain the difference between PR and advertising and why PR is important for a brand.  

In the interview, Dita Stejskalová asked, among other things, why Emília and Andrea decided to dedicate their lives to the field of finance, what attracted them to start their own investment fund or why women should invest and what prevents them from doing so.

In 2018, Lexus sent out the world's (allegedly) first ad written by artificial intelligence. It reportedly took inspiration from the best Cannes Lions spots of the last 15 years to write a script that you probably won't understand, but neither will the Lexus CEO, as he soon admitted.

Specific case studies were presented by representatives of three brands:  

The results will be announced on 24 November at the Romanian PR Awards gala. More information on the composition of the jury can be found here.

Social Media Communication

Barbora Šumanská, Social Director Ogilvy, and Jan Fryč, Creative Lead Ogilvy, will guide students through the topic of social media. Together with Adam Špina, Veronika Augustová and David Duc, they will focus on current trends and benefits of social media in marketing communication or how to choose the most suitable social network and how to manage communication strategically.

Forms of user and customer experience