People

In 2018, Lexus sent out the world's (allegedly) first ad written by artificial intelligence. It reportedly took inspiration from the best Cannes Lions spots of the last 15 years to write a script that you probably won't understand, but neither will the Lexus CEO, as he soon admitted.

Specific case studies were presented by representatives of three brands:  

The results will be announced on 24 November at the Romanian PR Awards gala. More information on the composition of the jury can be found here.

Social Media Communication

Barbora Šumanská, Social Director Ogilvy, and Jan Fryč, Creative Lead Ogilvy, will guide students through the topic of social media. Together with Adam Špina, Veronika Augustová and David Duc, they will focus on current trends and benefits of social media in marketing communication or how to choose the most suitable social network and how to manage communication strategically.

Forms of user and customer experience

Since 1992, when Ogilvy started operating on the Czech market, around two thousand people have passed through its offices. It has gradually grown and gained more expertise and clients. Some of the most important ones include Dove, Ford, IBM, Velkopopovický Kozel, Paegas (now T-Mobile), Polaroid, Shell, AirBank, Mastercard and GE Money Bank, some of whom are still clients of Ogilvy today.