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By Anonymous (not verified), 2 January, 2023

The pressure for efficiency will increase and AI will step in

"The number of regional tenders at the level of Central and Eastern Europe is rising. The trend will intensify because this is how clients can generate savings."
― Ondřej Obluk, CEO Ogilvy

Ondřej Obluk also sees a growing demand from contracting authorities for lead agencies to coordinate all suppliers for the client.

By Anonymous (not verified), 19 December, 2022

Next year will be complicated

"The advertising industry has also been hit by the pressure of unusually high inflation.
By Anonymous (not verified), 13 December, 2022

Jan Fryč spoke at the Marketing Meeting

Jan Fryč, Creative Lead Ogilvy
Jan Fryč, Creative Lead Ogilvy

In his talk on Best Practices in Social Media Content Creation, he focused on how to make communications for brands that make sense and bring business.

By Anonymous (not verified), 24 November, 2022

Václav Rambousek lecturer for #HolkyzMarketingu

Václav Rambousek, Account Director Ogilvy PR
Václav Rambousek, Account Director Ogilvy PR

He presented selected PR campaigns for Bonduelle and Microsoft clients and used case studies to explain the difference between PR and advertising and why PR is important for a brand.  

By Anonymous (not verified), 17 November, 2022

Vogue Leaders: Dita Stejskalová asks

"Being an investor is a freedom for me, to be able to decide which direction I want to go and what I want to do."
― Emília Mamajová

In the interview, Dita Stejskalová asked, among other things, why Emília and Andrea decided to dedicate their lives to the field of finance, what attracted them to start their own investment fund or why women should invest and what prevents them from doing so.

By Anonymous (not verified), 7 November, 2022

Don't let AI do your job, use it for it

Michaela Pechanová, Creative Director Ogilvy
Michaela Pechanová, Creative Director Ogilvy

In 2018, Lexus sent out the world's (allegedly) first ad written by artificial intelligence. It reportedly took inspiration from the best Cannes Lions spots of the last 15 years to write a script that you probably won't understand, but neither will the Lexus CEO, as he soon admitted.

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