People

Since 1992, when Ogilvy started operating on the Czech market, around two thousand people have passed through its offices. It has gradually grown and gained more expertise and clients. Some of the most important ones include Dove, Ford, IBM, Velkopopovický Kozel, Paegas (now T-Mobile), Polaroid, Shell, AirBank, Mastercard and GE Money Bank, some of whom are still clients of Ogilvy today.

In the local round of the Young Lions 2022 competition, Martina Kalusová (Ogilvy) and Tereza Kovandová (VMLY&R) took first place in the PR category with their c

In the same way Japanese engineers reduced bullet train noise by studying the evolved biology of the owl and kingfisher, today we can see how Disney improved the queueing experience in the same way Houston airport made arrivals feel faster (while making people walk further). We’ll learn how the chocolate at the bottom of a Cornetto ice cream can improve an Error 404 message, and what a bowl of M&Ms has in common with a canary in a coal mine. 

In an interview with Pavel Cahlík and Jakub Kantor, he explains what Brand Experience (BX) is and how it relates to Consumer Experience (CX) and User Experience (UX). You'll also learn why it is important to know how to work with BX, how to get started, and what benefits and challenges it brings for the future.