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In the same way Japanese engineers reduced bullet train noise by studying the evolved biology of the owl and kingfisher, today we can see how Disney improved the queueing experience in the same way Houston airport made arrivals feel faster (while making people walk further). We’ll learn how the chocolate at the bottom of a Cornetto ice cream can improve an Error 404 message, and what a bowl of M&Ms has in common with a canary in a coal mine. 

In an interview with Pavel Cahlík and Jakub Kantor, he explains what Brand Experience (BX) is and how it relates to Consumer Experience (CX) and User Experience (UX). You'll also learn why it is important to know how to work with BX, how to get started, and what benefits and challenges it brings for the future.

In an interview with Pavlína Louženská, founder of the #HolkyzMarketingu community, she discusses how the approach to Corporate Social Responsibility (CSR) is evolving, what it means to do good, and why interrest in CSR must permeate the entire company. You will also learn what to include when planning for CSR and how to get started planning responsible activities.

You can find the video interview here.

The commercial influencer collaboration market was worth about $1.7 billion in 2016 and will be worth nearly $11 billion by 2021. Influencer marketing is much talked about in our country and the approach to it is gradually developing. However, I believe that we are far from being able to extract the maximum value that influencer marketing can offer in order to build brands' image and business success.

Jiří has been chosen for the Best of Europe jury, which will judge the best European works. The first round will take place from 30^th September to 14^th October, with the final rounds scheduled for 13^rd and 14^th October.