Ondřej Obluk also sees a growing demand from contracting authorities for lead agencies to coordinate all suppliers for the client.
In his talk on Best Practices in Social Media Content Creation, he focused on how to make communications for brands that make sense and bring business.
He presented selected PR campaigns for Bonduelle and Microsoft clients and used case studies to explain the difference between PR and advertising and why PR is important for a brand.
In the interview, Dita Stejskalová asked, among other things, why Emília and Andrea decided to dedicate their lives to the field of finance, what attracted them to start their own investment fund or why women should invest and what prevents them from doing so.
In 2018, Lexus sent out the world's (allegedly) first ad written by artificial intelligence. It reportedly took inspiration from the best Cannes Lions spots of the last 15 years to write a script that you probably won't understand, but neither will the Lexus CEO, as he soon admitted.
Specific case studies were presented by representatives of three brands: