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In her presentation entitled How ESG can (not) pay off for brands, she will use concrete data and examples not only from the Czech market to show how to get ESG right in order to realise its full potential and have a positive impact on the brand. More information about the conference is available here.

Both Lucía and Jakub see themselves as winners among all the participants. The experience gained, the testing of their own skills and the feedback from the jury is priceless, they say. 

In 5 years working in different Prague advertising agencies, I very often come across this same comment and I must say as I hear this over and over, it feels almost mystical. Like if Brazilians are those creative mythical creatures that can be summoned and grant you 3 brilliant ideas every time you rub a brief.

She explained to the students why it is important to communicate with employees and who can be affected by their emotions. She also gave real-life examples of how to turn vacancies into dream jobs and how company culture can affect business.

For Dita, AI is generally more of an idea generator than a full-fledged writer. You can read what other experts from different backgrounds think about AI here.

Ogilvy Performance Marketing has long guaranteed its clients over 99% measurable and over 94% visible impressions, time spent with a brand or product and viewable target rating points. To improve campaign performance, Ogilvy now uses growth marketing, which involves designing and running experiments to optimise results within defined objectives.

Ogilvy Performance Marketing has long guaranteed its clients a 99% viewability and 94% viewability. It is also newly adding the maximization of Viewable Target Rating Points (vTRPs), which allow advertisers to easily compare the costs of different media channels and evaluate their performance.