In 5 years working in different Prague advertising agencies, I very often come across this same comment and I must say as I hear this over and over, it feels almost mystical. Like if Brazilians are those creative mythical creatures that can be summoned and grant you 3 brilliant ideas every time you rub a brief.
She explained to the students why it is important to communicate with employees and who can be affected by their emotions. She also gave real-life examples of how to turn vacancies into dream jobs and how company culture can affect business.
For Dita, AI is generally more of an idea generator than a full-fledged writer. You can read what other experts from different backgrounds think about AI here.
Ogilvy Performance Marketing has long guaranteed its clients over 99% measurable and over 94% visible impressions, time spent with a brand or product and viewable target rating points. To improve campaign performance, Ogilvy now uses growth marketing, which involves designing and running experiments to optimise results within defined objectives.
Ogilvy Performance Marketing has long guaranteed its clients a 99% viewability and 94% viewability. It is also newly adding the maximization of Viewable Target Rating Points (vTRPs), which allow advertisers to easily compare the costs of different media channels and evaluate their performance.
Together with other marketing experts from the Czech Republic and Slovakia, she reflects on the trends for 2023. Dita Stejskalová points out, among other things, the ubiquitous information obesity, which will need to be reduced this year and media spaces will need to be used effectively.
