People

Corporate social responsibility and how companies approach it has a positive impact on customer loyalty, brand perception and sales. Employees also care about how their work affects their environment or the world.

In her article, Kim explains how to arrive at a meaningful ESG strategy so that it is a potential tool for business growth. She identifies five basic principles that work in practice across industries:

What does social media marketing mean for brands? How can you make a real impact for your brand, but not overwhelm and satisfy your boss or client? Is it worth chasing engagement?

In her presentation, Plant-based Alternatives as an opportunity, not a burden, she will discuss how consumer attitudes towards plant-based products have changed and who their target audience is. She will use concrete data to show why plant-based foods are an opportunity for business and brand development. He will use examples to explain how to take advantage of this opportunity in the context of the Czech market. More information about the conference is available here.

In her presentation entitled How ESG can (not) pay off for brands, she will use concrete data and examples not only from the Czech market to show how to get ESG right in order to realise its full potential and have a positive impact on the brand. More information about the conference is available here.

Both Lucía and Jakub see themselves as winners among all the participants. The experience gained, the testing of their own skills and the feedback from the jury is priceless, they say. 

In 5 years working in different Prague advertising agencies, I very often come across this same comment and I must say as I hear this over and over, it feels almost mystical. Like if Brazilians are those creative mythical creatures that can be summoned and grant you 3 brilliant ideas every time you rub a brief.

She explained to the students why it is important to communicate with employees and who can be affected by their emotions. She also gave real-life examples of how to turn vacancies into dream jobs and how company culture can affect business.

For Dita, AI is generally more of an idea generator than a full-fledged writer. You can read what other experts from different backgrounds think about AI here.