People

Stejskalová presented her life story alongside other inspiring women, including actress and singer Anna Julie Slováčková, investor Andrea Ferancová Bartoňová and psychologist Olga Vlachynská.

Obluk discusses the various causes of the problem from changing customer preferences to strategic mistakes of the brand. According to Obluk, the brand lost its focus and relevance when it neglected to communicate to its target audience and promote key products.

Dora talked about her extensive experience in human resources management in the commercial and non-profit sectors and her work for the international organization People in Need. She also shared what bizarre stories she has heard or experienced in HR. 

"We plan to hold Ogilvy Lift twice a year. As soon as the six months are up, another project gets a chance. We expect the next rounds to be easier. For one thing, the staff will have a better idea of what they're getting into, and for another, we'll have the processes and legalities ironed out. For example, we are also working out how the teams will operate without the potential winner, so that it doesn't affect the work for the clients," says Grimová.

So our job is to come up with something so fun and engaging that people won't want to skip it. During the talk, he'll show examples of great storytelling that has a human story at its core - because that's the direction Mike Martin thinks we should take and invest in. 

In the article, Barbora presents the changes in social media over the years and what trends have influenced how social looks and works today. "For social marketers, TikTok has become the imaginary rewriter of history. The speed, trendiness, visual "slickness", organic reach and cultural overlap shuffle the cards of content, media planning and the very essence of social media marketing, which have become video blogs, bizarre circuses and channels influencing millions of people," Fryč Šumanská writes in the commentary.

Václav talked about what makes modern communication successful, where the PR industry has moved in recent years, how to create stories for big brands that attract the media and their readers, or what the differences are between smaller and large PR agencies. Finally, he also shared with the audience where he likes to get his industry inspiration, and tips on his favourite books of fiction.

At Ogilvy, Kocheilas specialises in transformation strategies through which he helps companies navigate the ever-evolving marketplace. He is also head of Ogilvy Consulting's strategic expertise, where he advises brands on how to transform business and innovation at the corporate level. Under his leadership, Ogilvy Advertising's global expertise was awarded WARC's Most Valued Creative and Effective Network of 2023. Kocheilas is a regular contributor to Forbes and Harvard Business Review, among others.