People

Dora talked about her extensive experience in human resources management in the commercial and non-profit sectors and her work for the international organization People in Need. She also shared what bizarre stories she has heard or experienced in HR. 

"We plan to hold Ogilvy Lift twice a year. As soon as the six months are up, another project gets a chance. We expect the next rounds to be easier. For one thing, the staff will have a better idea of what they're getting into, and for another, we'll have the processes and legalities ironed out. For example, we are also working out how the teams will operate without the potential winner, so that it doesn't affect the work for the clients," says Grimová.

So our job is to come up with something so fun and engaging that people won't want to skip it. During the talk, he'll show examples of great storytelling that has a human story at its core - because that's the direction Mike Martin thinks we should take and invest in. 

In the article, Barbora presents the changes in social media over the years and what trends have influenced how social looks and works today. "For social marketers, TikTok has become the imaginary rewriter of history. The speed, trendiness, visual "slickness", organic reach and cultural overlap shuffle the cards of content, media planning and the very essence of social media marketing, which have become video blogs, bizarre circuses and channels influencing millions of people," Fryč Šumanská writes in the commentary.

Václav talked about what makes modern communication successful, where the PR industry has moved in recent years, how to create stories for big brands that attract the media and their readers, or what the differences are between smaller and large PR agencies. Finally, he also shared with the audience where he likes to get his industry inspiration, and tips on his favourite books of fiction.

At Ogilvy, Kocheilas specialises in transformation strategies through which he helps companies navigate the ever-evolving marketplace. He is also head of Ogilvy Consulting's strategic expertise, where he advises brands on how to transform business and innovation at the corporate level. Under his leadership, Ogilvy Advertising's global expertise was awarded WARC's Most Valued Creative and Effective Network of 2023. Kocheilas is a regular contributor to Forbes and Harvard Business Review, among others. 

In his talk, he will present why it is good to find ways around the word "no" in advertising. He will show how to come up with creative ideas that are beneficial for business as well as society, and explain why some ideas can take a year to implement, others eight years.

The Creative Restart conference is hosted by Taste Academy and has been an event where digital marketing, e-commerce and management professionals have gathered for over seven years.  

She continues to mentor and provide leadership, participate in lectures and various discussion platforms in and outside the industry. One of her main focuses is to support women in business and their career growth.  

Stejskalová will also be speaking at the Forbes Women‘s Summit event on 12 June, where she will openly discuss her personal and career story alongside other influential women such as Eva Adamczyková and Markéta Pekarová Adamová.  

In the first year, the project focused on finding places in the Czech Republic with an interesting story worth breathing new life into. The brewery's challenge exceeded expectations and set goals not only in the number of impressions, which is why the brand is continuing with the campaign this year. This time, Czechs have the opportunity to submit their tips for Czech pubs and help "save" them.