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In his presentation Created for Impact, Svetlík built on the club’s existing direction and outlined his priorities for the next two years. His main focus is enhancing the reputation of the ADC Czech Creative Awards as the flagship showcase of Czech advertising. ADC also plans to continue its initiatives for young talent and further strengthen the position of the Czech ADC within ADC*Europe.

Social media expertise at Ogilvy agency changes leadership. Tereza Sabová is joining Ogilvy from McCann, returning to Ogilvy after nine years and replacing Barbora Fryč Šumanská as Social Director. In addition to expert and business development of the discipline, she will also be responsible for managing a team of twenty-five.

In January, the management structure of Ogilvy was supplemented by the newly created position of Chief Client Officer, which will be held by Simona Lišková, an experienced marketer with more than twenty-five years of experience. In this position, she will have three key responsibilities: leading the agency team for the T-Mobile client, building a deeper connection and understanding between the agency and the clients to achieve greater efficiency and better results from the collaboration and new business opportunities.  

"The Effie Awards are also a celebration of our ability to work with data, set goals and demonstrate delivery. But strategists across Europe state that the most inspiring entries are those that feel passionate and describe an exciting story full of many challenges and twists," writes Špina.