Aktuality

SILVER 

How Tesco bet on loyalty instead of discounts in the crisis  

• Ogilvy in collaboration with EssenceMediacom for client Tesco Stores (category: Activation Marketing) 

How Tesco bet on loyalty instead of discounts in the crisis  

• Ogilvy in collaboration with EssenceMediacom for client Tesco Stores (category: Other services) 

Growth through new positioning? Of course 

STŘÍBRO 

Jak Tesco v krizi místo slev vsadilo na loajalitu  

• Ogilvy ve spolupráci s EssenceMediacom pro klienta Tesco Stores (kategorie: Aktivační marketing) 

Jak Tesco v krizi místo slev vsadilo na loajalitu  

• Ogilvy ve spolupráci s EssenceMediacom pro klienta Tesco Stores (kategorie: Ostatní služby) 

"The key to success in the age of information obesity is to communicate your story in a way that is digestible to your target audience. It's important to give it the right context and human dimension. You can't bore people with facts, you have to evoke an emotion. The ability to convey a message through a compelling story is key in today's world," says Dita Stejskalová, Business Director & Partner at Ogilvy, in an interview for the Femme Palette mentoring platform.