"The key to success in the age of information obesity is to communicate your story in a way that is digestible to your target audience. It's important to give it the right context and human dimension. You can't bore people with facts, you have to evoke an emotion. The ability to convey a message through a compelling story is key in today's world," says Dita Stejskalová, Business Director & Partner at Ogilvy, in an interview for the Femme Palette mentoring platform.
