The creative concept builds on the ongoing expansion of the optical network and is based on a simple idea: fibre internet may already be available in places where people do not expect it or are not aware of it. Many households today already have fibre connectivity available directly at their address, yet they continue to use older, less stable and slower technologies for their internet connection. The campaign therefore works with the “OPTICKÁ” motif as a clear and easily recognisable symbol of modern connectivity that can quite literally be just around the corner.
