According to a study by LEGO, nearly 90% of Czech parents wish they had more time to spend with their children. Yet one in five admits they don’t play together at home at all. That’s why we teamed up with experts to create a campaign that helps families not only find time for shared play, but also offers motivation and practical tips on how to make it a natural part of everyday life.
A big thank you to everyone involved in the project and helping to move it forward!