Agency

We live in a world Ogilvy Social.Lab calls the Synthetic Feed. A digital environment flooded with content, often generated by artificial intelligence. Volume keeps growing, but real connection with people is fading. Audiences are tired. They scroll past, filter, ignore.

Over the past three years, the Ogilvy Nulťák programme has evolved from an initiative designed to attract talent through hands-on experience into a comprehensive educational programme that opens the door to the world of advertising for young people. It offers participants real work on real assignments, direct contact with experienced professionals, and the opportunity to experience how an agency truly operates.

Ogilvy's PR team has recently secured two new clients to work with not only in PR and communications, but also influencer marketing. For the German online fashion retailer Zalando, they will take care of the complete influencer coverage on the Czech and Slovak markets, from setting up the strategy to implementing the campaigns.  It will be responsible for long-term collaborations with online creators on an ambassador basis as well as the implementation of tactical campaigns to support seasonal commercial and brand themes.

Ogilvy has developed its own image campaign to mark World Sleep Day, which falls on Friday 14 March. Maximiliano Bellassai from T-Mobile and Alice Divišová from Heineken are the faces of the campaign, with key visuals showing them indulging in a happy and carefree sleep, thanks to the fact that they can rely on a strong partner to solve their marketing and business challenges. The campaign builds on Ogilvy's win in the Agency of the Year 2024: Clients' Choice competition and launches on 10 March in the trade press.

Voting will run until 31 December and the winning sweater design will be revealed on 6 January 2025.

Merry Christmas, and may it (not) go well for you!