Agency

Ogilvy's PR team has recently secured two new clients to work with not only in PR and communications, but also influencer marketing. For the German online fashion retailer Zalando, they will take care of the complete influencer coverage on the Czech and Slovak markets, from setting up the strategy to implementing the campaigns.  It will be responsible for long-term collaborations with online creators on an ambassador basis as well as the implementation of tactical campaigns to support seasonal commercial and brand themes.

Ogilvy has developed its own image campaign to mark World Sleep Day, which falls on Friday 14 March. Maximiliano Bellassai from T-Mobile and Alice Divišová from Heineken are the faces of the campaign, with key visuals showing them indulging in a happy and carefree sleep, thanks to the fact that they can rely on a strong partner to solve their marketing and business challenges. The campaign builds on Ogilvy's win in the Agency of the Year 2024: Clients' Choice competition and launches on 10 March in the trade press.

Voting will run until 31 December and the winning sweater design will be revealed on 6 January 2025.

Merry Christmas, and may it (not) go well for you! 

The selection process was a two-round procedure and six invited agencies took part. The main subject of cooperation is to support the brand and strategic brand themes in the field of PR and communication and to set up or strengthen dialogue with key media and other stakeholders. Priority will be given to focusing on thematic areas such as healthy lifestyle, sustainability, customer access, women's health and generally boosting women's self-esteem.

From December, Adam Špina will head the strategy and consulting team. He joined Ogilvy in October last year and has held the position of Strategy Director, where he supervised the largest clients and actively participated in the development of new business. In his role as head of the strategy team, his priority will be to create an integrated offering including the use of other agency expertise (especially PR, social and customer experience) and to streamline strategic processes with the involvement of artificial intelligence.

In addition to Ogilvy, three other agencies participated in the tender. All the participating entities were asked to present their own assessment of the situation on the Czech real estate market and the current communication of Českomoravská Nemovitostní, including a comparison with the main competitors, and to develop a PR strategy, a publicity plan and a proposal for communication channels and topics for a period of one year.

"Time is one of the most powerful and effective tools marketers can use. However, brands are missing out on the psychology of time, whether it's not knowing what time of day customers are most receptive or how we can inspire our future generations to care for their future," says Dan Bennett, Behavioural Science Lead at Ogilvy UK.

A recording of the full festival day can be found here.