People

Using the example of the American brand Bud Light, she explains what a poorly anchored ESG strategy and inconsistent communication to the target audience can do. He also focuses on what drives brands to choose the social issues they communicate.

Společně s dalšími marketingovými odborníky se shoduje na tom, že personalizace je v dnešním světě důležitá, není ale možné spoléhat na to, že člověka nahradí umělá inteligence. Ta se dá využívat jako nástroj nebo prostředek, který danou kampaň umožní realizovat lépe a efektivněji.

Článek je ve zkrácené podobě dostupný také online na MaM.cz.

In her talk, entitled How to Develop the Leader in Yourself, Dita will focus on sharing the ups and downs that have shaped her as a leader and what she has learned from these experiences. Learn more directly from Dita in her personal invitation.

Find out more about the conference here.

"To be involved in the creation of a new brand at a stage where the client doesn't even have an office is  rare," říká Ondřej Obluk, CEO Ogilvy.

For Hospodářské noviny, Jirka comments on the summer case of Datart, which prematurely ended a discount promotion for its customers. He points out the importance of considering the reaction of Czech consumers to similar promotions in advance. He says that at a time when Czechs are under pressure from high inflation, companies should carefully consider what discount campaigns to launch.