People

The podcast interviews the winners of previous years and discusses with them what winning the competition has brought them and what opportunities it has opened up in their careers. Jakub talks about his childhood career dreams, his career beginnings, winning Young Lions and his experiences working for Ogilvy offices in New York and Belgium.  

You can find the podcast episode full of inspiration not only for young contestants here.

For marketers, this means it's a good time to think about brand positioning, whether it really reflects real, changed customer needs. The article goes on to look at the right goal-setting in terms of brand or sales support, ESG as a growth engine, or using the full range of emotions in brand communications and their effect on business.  

The full article can be found here.

Mike Martin joins the jury alongside Julie Dovlatova from VML, Lluis Rotger from VCCP, Martina Bechyňová from Liftago and other renowned professionals from the advertising and communications industry. Together they will sit down to evaluate the campaigns from April 16 to 18 at the WPP Campus in Bubenská. 

More information about the announced juries can be found here.

Using the example of the American brand Bud Light, she explains what a poorly anchored ESG strategy and inconsistent communication to the target audience can do. He also focuses on what drives brands to choose the social issues they communicate.