People

Color
gray
By ogilvy, 8 November, 2023

Be tough on business, be kind to people

"The key to success in the age of information obesity is to communicate your story in a way that is digestible to your target audience. It's important to give it the right context and human dimension. You can't bore people with facts, you have to evoke an emotion. The ability to convey a message through a compelling story is key in today's world," says Dita Stejskalová, Business Director & Partner at Ogilvy, in an interview for the Femme Palette mentoring platform. 

By editor, 14 August, 2023

Bud Light take a trans woman in campaign and came up against

Using the example of the American brand Bud Light, she explains what a poorly anchored ESG strategy and inconsistent communication to the target audience can do. He also focuses on what drives brands to choose the social issues they communicate.

By editor, 1 August, 2023

The origins and pitfalls of "hyper-personalisation"

Společně s dalšími marketingovými odborníky se shoduje na tom, že personalizace je v dnešním světě důležitá, není ale možné spoléhat na to, že člověka nahradí umělá inteligence. Ta se dá využívat jako nástroj nebo prostředek, který danou kampaň umožní realizovat lépe a efektivněji.

Článek je ve zkrácené podobě dostupný také online na MaM.cz.

People