People

Social media expertise at Ogilvy agency changes leadership. Tereza Sabová is joining Ogilvy from McCann, returning to Ogilvy after nine years and replacing Barbora Fryč Šumanská as Social Director. In addition to expert and business development of the discipline, she will also be responsible for managing a team of twenty-five.

In January, the management structure of Ogilvy was supplemented by the newly created position of Chief Client Officer, which will be held by Simona Lišková, an experienced marketer with more than twenty-five years of experience. In this position, she will have three key responsibilities: leading the agency team for the T-Mobile client, building a deeper connection and understanding between the agency and the clients to achieve greater efficiency and better results from the collaboration and new business opportunities.  

"The Effie Awards are also a celebration of our ability to work with data, set goals and demonstrate delivery. But strategists across Europe state that the most inspiring entries are those that feel passionate and describe an exciting story full of many challenges and twists," writes Špina.

Stejskalová presented her life story alongside other inspiring women, including actress and singer Anna Julie Slováčková, investor Andrea Ferancová Bartoňová and psychologist Olga Vlachynská.

Obluk discusses the various causes of the problem from changing customer preferences to strategic mistakes of the brand. According to Obluk, the brand lost its focus and relevance when it neglected to communicate to its target audience and promote key products.