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"The key is to get to the big ideas that help change the future of brands. But to do that, you have to touch the audience deeply, which will help change their behaviour. To me, the definition of creativity is that when you come into contact with it, it transforms you or your vision of the world. It happens with film, music and it should happen with advertising and marketing. But unfortunately, mediocrity and blandness prevails there today," explains Jules Chalkley, Chief Executive Creative Director at Ogilvy UK.
Social media expertise at Ogilvy agency changes leadership. Tereza Sabová is joining Ogilvy from McCann, returning to Ogilvy after nine years and replacing Barbora Fryč Šumanská as Social Director. In addition to expert and business development of the discipline, she will also be responsible for managing a team of twenty-five.
In January, the management structure of Ogilvy was supplemented by the newly created position of Chief Client Officer, which will be held by Simona Lišková, an experienced marketer with more than twenty-five years of experience. In this position, she will have three key responsibilities: leading the agency team for the T-Mobile client, building a deeper connection and understanding between the agency and the clients to achieve greater efficiency and better results from the collaboration and new business opportunities.
"The Effie Awards are also a celebration of our ability to work with data, set goals and demonstrate delivery. But strategists across Europe state that the most inspiring entries are those that feel passionate and describe an exciting story full of many challenges and twists," writes Špina.
Stejskalová presented her life story alongside other inspiring women, including actress and singer Anna Julie Slováčková, investor Andrea Ferancová Bartoňová and psychologist Olga Vlachynská.
Obluk discusses the various causes of the problem from changing customer preferences to strategic mistakes of the brand. According to Obluk, the brand lost its focus and relevance when it neglected to communicate to its target audience and promote key products.
Dora talked about her extensive experience in human resources management in the commercial and non-profit sectors and her work for the international organization People in Need. She also shared what bizarre stories she has heard or experienced in HR.
"We plan to hold Ogilvy Lift twice a year. As soon as the six months are up, another project gets a chance. We expect the next rounds to be easier. For one thing, the staff will have a better idea of what they're getting into, and for another, we'll have the processes and legalities ironed out. For example, we are also working out how the teams will operate without the potential winner, so that it doesn't affect the work for the clients," says Grimová.