SILVER
How Tesco bet on loyalty instead of discounts in the crisis
How Tesco bet on loyalty instead of discounts in the crisis
Growth through new positioning? Of course
Activation Marketing
Silver: Epic LEGO Win (Ogilvy for LEGO Trading)
Silver: Decrease in recruitment costs thanks to Ogilvy Nulťák (Ogilvy for Ogilvy)
Business Transformation
Bronze: Decrease in recruitment costs thanks to Ogilvy Nulťák (Ogilvy for Ogilvy)
Beverages
Bronze: Krušovice Bohém - the launch (Ogilvy PR for Heineken Czech Republic)
Other services
SILVER
Category: Websites
New Leontinka Foundation website entertains as well as earns (Ogilvy for Leontinka Foundation)
BRONZE
Category: Audio and video presentation
She's Rebel! (Ogilvy for Netflix)
TOP RATED
Category: Internal communication and employee engagement
Pour it on and stay ahead of the curve! (Ogilvy for its own Nulťák program)
TOP RATED
Business to Consumer
She's a rebel! (Ogilvy for Netflix)
Services
She's a rebel! (Ogilvy for Netflix)
Digital communication
The new Leontinka Foundation website entertains as well as earns (Ogilvy for Leontinka Foundation)
Website
New Leontinka Foundation website entertains as well as earns (Ogilvy for Leontinka Foundation)
Internal communication and employee engagement
Pour it on and stay ahead! (Ogilvy for its own Nulťák program)
Audio and video presentation
She's Rebel! (Ogilvy for Netflix)
Business to Consumer
She's a rebel! (Ogilvy for Netflix)
Services
She's a rebel! (Ogilvy for Netflix)
Entertainment, Culture & Sports
She's a rebel! (Ogilvy for Netflix)
Social Media
She's a rebel! (Ogilvy for Netflix)
Influencer Marketing
I'm not made of sugar! (Ogilvy for Heineken)
Digital Communications
FILM: LONG FORMAT (OVER 61")
She's a rebel!
ADC Czech Creative Awards (adcawards.cz)
FILM CRAFT: CASTING
Even Hemala cannot keep up with Magenta TV
Nulťák is an educational program for students and college graduates who want to improve their marketing and PR skills. They can choose from four advertising majors, led by Ogilvy's leading experts and experts from the outside: How Advertising is Created and Produced, How to Do Social Media Advertising, How to Create and Publish Stories that Sell, and How Advertising Works from A to Z.
The announcement of all competition categories will take place on 16 April at Václavák 22.
Nikola Klepáčková succeeded with Francisca Plaza in the Media category, where they won second place, and Tereza Hadrbolcová and Mária-Lujza Fajtová also won silver within the PR category.
More about the winning duos of the Young Lions competition can be found here.