Aktuality

The tile with a Style

The 2022 reconstruction has returned the Elektrické podniky building to its original splendour. But then came the challenge of designing modern navigation and visual identity that would respect its genius loci. We were inspired by its architectural elements, most importantly, the tiles. Then came the idea of rounding them. The result is appreciated by the public and professionals alike. It completes the experience of this unique building and shows that even interiors can be a work of art.

Dlaždice, která má styl

Budově Elektrických podniků v roce 2022 vrátila rekonstrukce původní lesk. Ale objevila se výzva: Jak v souladu s geniem loci moderně vyřešit navigaci a vizualitu pro 35 000 m² plochy? Naši kreativci našli inspiraci v tvarosloví budovy. Na začátku všeho byl pohled na dlaždičku. Pak přišla myšlenka na kvadraturu čtverce. Ve finále vzniklo odbornou i širokou veřejností oceňované řešení. Dotváří zážitek z budovy s jedinečným charakterem a ukazuje, že i fyzické prostory mohou být uměleckým dílem.

Last November, T-Mobile unveiled a communication concept for its digital television service MAGENTA TV (formerly T-Mobile TV) and launched its first campaign to promote it. The new spring campaign continues to build awareness of the service, and unlike the autumn campaign, which featured static online and OOH visuals, TV is now part of the media mix.

T-Mobile loni v listopadu představil komunikační koncept pro svou digitální televizi MAGENTA TV (dříve T-Mobile TV) a spustil první kampaň na její podporu.

By building a brand, a company can differentiate itself from the competition and attract customers by offering what is important to them and what brings them real value.

Budováním značky se firma dokáže odlišit od konkurence a zaujmout zákazníka tím, že mu nabídne to, co je pro něj důležité a co mu přináší skutečnou hodnotu.

Corporate social responsibility and how companies approach it has a positive impact on customer loyalty, brand perception and sales. Employees also care about how their work affects their environment or the world.

In her article, Kim explains how to arrive at a meaningful ESG strategy so that it is a potential tool for business growth. She identifies five basic principles that work in practice across industries:

What does social media marketing mean for brands? How can you make a real impact for your brand, but not overwhelm and satisfy your boss or client? Is it worth chasing engagement?